Date Published 2021-11-24
5 Types Of Corporate Videos & How They Help Your Business Grow
Wondering if it is necessary to hire a video production company in Singapore to put together corporate videos for your business? Well, the answer is a resounding yes!
Videos have become a part of everyday life and watching them is undoubtedly far more engaging than reading a huge chunk of text – so much so that corporate videos are no longer considered a luxury for businesses, but rather a need to help businesses grow.
Corporate video production in Singapore can be segmented into a few different types, but they all essentially aim to bring benefits to the business.
Here are some examples and how they can help bring your business to greater heights.
1. Company profile video
A company profile video is one of the most basic corporate videos but equally essential to have for any business. The video typically sits on the company’s homepage or about us page to help customers and other stakeholders get a better understanding of what your business is all about.
You may want to include the products and services your business offers, a brief company history, the company’s purpose and even a short message from the CEO.
If your business is new, a company profile video will help you to promote your brand to your target audience and tell your company’s story.
2. Social media video
There are nearly 3.5 billion active social media users in the world – think about how many people your brand will potentially reach as long as you upload effective videos on your company’s social media accounts!
Social media videos are often short and focused on a niche group of people, in hopes of encouraging viewers to share the video. It can be used to highlight your company’s unique selling points, products or any specific events that may be of interest to your target audience.
Pairing this type of corporate video with engaging copy and eye-catching visuals is a great marketing tool to get your brand’s name out there.
3. Testimonial video
Although written reviews are important, a testimonial video increases credibility because it is only natural for people to relate more to real humans behind the camera when they are sharing their honest, unscripted opinions. One way to do this is to feature satisfied customers who have used your company’s products or services before to shape potential customers’ buying decisions.
A testimonial video also helps to humanise the brand especially when the lack of human interaction is so evident in online businesses. Showing potential customers the positive aspects of your services and products makes them believe that they will reap the same benefits too.
This is one of the strongest corporate video examples and is something to consider especially if your business is in the food and beverage and service industries in which feedback is extremely valued.
4. Promotional video
Promotional videos are a type of corporate video that tends to be more specific and aimed at a particular group of audiences. It is also usually used to promote new product launches or upcoming events.
The videos can be posted online or even broadcasted on traditional media such as television. One thing to take note of is to always include the company’s official colours, logo and tagline in the video to increase brand recognition while promoting new products.
Some benefits of promotional videos include easier communication as compared to text, encouraging returning visitors to your website especially if videos are added regularly, and improving the brand’s social media presence since people are more likely to share videos than text.
5. Corporate social responsibility video
Giving back to the community via corporate social responsibility (CSR) initiatives are a good way to increase trust and reveal your business’ vision to clients and other stakeholders. Therefore, it is important to get a video production company in Singapore to document the process and convey the CSR message in the video to leave a lasting impression on the viewers.
Potential customers or clients will find themselves wanting to support a business with similar values, giving your company increased sales and customer loyalty, organisational growth and a positive reputation.
Ready to start transforming your business with corporate videos?
Here at Zeetrope, a video production company in Singapore, our team of talented individuals are constantly challenging themselves to think out of the box for every brief we receive. We have also worked with a number of notable clients such as Nike, Google, Mediacorp and many more.
Get in touch with us to get started.